An interview with ag lafley, chairman and ceo, procter & gamble innovation is at the core of p&g's business strategy see how p&g makes innovation an ever. In fact, 1 in 5 of p&g's us-based jobs - and 2 in 5 in ohio - support our international business in areas such as marketing, innovation and supply chain management. Ag lafley and ram charan from the book the game changer: how every leader can drive everyday innovation on why innovation matters. Lafley and his team preserved the essential part of p&g's research and development capability — world-class technologists who are masters of the core technologies critical to the household and personal-care businesses — while also bringing more p&g employees outside r&d into the innovation game. Ag, you also changed the innovation process significantly, though in a completely different way why lafley: the starting point was similar narrowing the focus makes a difference, so we focus on eight to ten core technologies where we want to be world-class.
Week, p&g's stock price was down more than $700 from monday's closeit was not exactly an early conﬁdence booster for me(all told,our how and why innovation at procter & gamble changed its game. About 10 years ago, ceo a g lafley transformed p&g's open innovation heritage into a key cultural component of the company - connect+develop (c+d) this wasn't just a way to come up with new products, but a fundamentally new way to do business. The 35-year p&g veteran's message on the elusive sales growth that is at the heart of investors' frustrations with the consumer goods giant replicates that of ag lafley innovation will be.
After such a sterling run, ceo ag lafley's departure from p&g stirs an amalgam of feelings -- gratitude ringing the loudest over the past decade, ag did more to shape the innovation business. Lafley led a turnaround at p&g that continues to astound competitors and business observers during his tenure, sales doubled, profits quadrupled, p&gs market value increased by more than $100 billion dollars, and its portfolio of billion-dollar brands like tide, pampers, olay, and gillette grew from 10 to 24 behind his focus on consumer-driven. P&g has established the p&g corporate innovation fund (cif) for such purposes which provides financing for the development of disruptive innovations and of new businesses p&g´s innovative crest whitestrips were, for instance, seed funded by the cif. P&g had been considered as one of the most innovative companies in the world and rated higher than other consumer products companies like colgate-palmolive in terms of innovation (refer to exhibit iii for the world's top ten innovative household/personal care products. Ag: lafley chronicled the development of procter & gamble's landmark open innovation program in his 2008 book, game changer gil cloyd, p&g's chief technology officer at the time, worked closely with lafley to reshape the company's innovation culture.
Development the p&g way: management to deliver better innovations for they work at p&g driver #1—a product innovation and. Indeed, innovation has long been at the heart of p&g's success, which took its founding inspiration from thomas edison, who created the world's first industrial research lab. Innovating, together p&g's connect + develop program helps initiate partnerships to meet today's needs across the p&g business: for products, technology, in-store, ecommerce and the supply chain. In a recent conversation, ag lafley, the chief executive of procter & gamble, elaborated on his views about innovation — and on why a chief executive would become an author. An overview of lafley's 2008 article about p&g's world-class organic growth engine based on investing in people and innovation.
P&g innovations have become so successful and a part of people's daily lives because the company innovates its brands with the customer in mind 100 percent of the time i'm a big believer in pushing the idea, the innovation and the technology in front of the prospective customer very early in the process, lafley says. P&g effectively created a new category and easily won a leading share in it looking back, the pampers story is a great example of strategic insight and vision. This case a g lafley, innovating p&g's innovations focus on one of the world's largest consumer products companies, failed to double its sales between 1990 and 2000 - a goal that it had met in each decade since 1940. For decades, procter & gamble fueled its consumer products engine from r&d inside its own walls but as its markets have matured, p&g has directed its search outward an excerpt from harvard business review editor's note: procter & gamble has operated one of the greatest research and development.
To answer these questions we need to skip back to 2000, when p&g's newly appointed chief executive, a g lafley, challenged the company to reinvent its innovation business model this was a. Lafley previously served as p&g's president & ceo from 2000 to 2009 during this time, the company more than doubled sales and grew its portfolio of billion-dollar brands from 10 to 23 with a focus on consumer-driven innovation and consistent, reliable, sustainable growth. The game changer has 339 ratings and 26 reviews it is by making innovation an intimate, intentional part of the business that a g lafley - the jack we.